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beyonce

H&M’s campaign which featured Beyonce modeling their swimwear summer collection has caused a huge stir. It has emerged that Beyonce was upset by how photoshopped the images the company had chosen were. A source commented that she was angered by the altering of the photos:

“When Beyoncé found out they had edited the way her body really looked, she hit the roof, she’s a true diva and was furious that she had been given such a snubbing. Her people refused to give the pictures the green light so H&M were forced to use the originals.”

Now, H&M has spoken out about this, claiming that the photos haven’t been retouched at all and are all her. A spokesperson for the company commented:

“As with all campaigns there are discussions on which images should be used. Both H&M and Beyoncé are very happy with the final result.”

So, it seems Beyonce possibly convinced them to stick with the un-photoshopped photos instead of the altered ones – were H&M hoping to smooth out some of her famous curves? Well, the company can be credited with at least trying to use a more diverse range of models, as they have used plus-sized models in the past, even without adding the now stigmatized “plus-size” label added to the campaign.

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