Why Isabel Marant Hates Counterfeiters & Won’t Design Eveningwear

Isabel Marant has been showing her ready-to-wear collections for several years now, but she’s made quite a name for herself recently with the growth in popularity of her wedge sneakers. The shoes have shown up on the feet of almost every celebrity and were even named in A$AP Rocky’s designer-laden song “Fashion Killa.” Despite making a name for herself in the fashion industry, there are many aspects of fashion that Marant just can’t stand.

The designer hates when women feel like they have to dress up and prefers a more casual approach to fashion. Marant doesn’t design eveningwear because she’s believes there’s no need for it. She likely doesn’t pay close attention to red carpet events as she thinks, “It’s so ugly when I see beautiful girls wearing these dresses because they have to. “Sometimes,” Marant continues, “they would look better wearing a well-cut trouser and a T-shirt. Much more chic than a cake dress.”

The effortlessly chic designer admits that she uses herself as a source of inspiration. She creates clothes for working women who want to look good but still feel comfortable as they go about their busy days. Marant considers her daily routine during her design process, thinking,

“Most women are like this, come on – you want to look good but you don’t want to spend too much time on it. I will always go to things that make me feel comfortable. Being a woman, I’ve got a very honest eye on women, I don’t have any fantasy. Sometimes I can create things that are beautiful, but I say, ‘When am I going to wear that?’ Every morning when I open my cupboard I need some clothes – I don’t need some clothes to go to an awards or whatever, because it’s once a year.”

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Over-the-top glamour isn’t the only thing Marant disapproves of when it comes to the fashion industry. She’s also fed up with the pressure to create many collections a year and the copying of designs without giving credit to the original designer. She says she feels “like a machine to vomit garments” when she’s forced to design and present four collections each year. Marant also hates when her designs from these collections are copied almost immediately by other designers and retailers. Thanks to the internet and the speed with which pictures and videos of fashion shows spread through social media, “as soon as you have an idea it’s copied and you don’t like it in a minute.” Referring specifically to her sneaker wedges, she says, “Everybody who has the wrong one looks quite bitchy, very vulgar, when mine are not at all.”

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Marant describes herself as “quite androgonystic,” with her signature style made up of skinny jeans, boots or sneakers, and slouchy sweaters and sweatshirts. There’s no way to avoid being copied in today’s fashion industry, but we think this designer will do just fine as long as she keeps designing the things she wants to wear.

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