We’ve been awaiting the collection Prabal Gurung designed for Target for a while now and we’ll finally be able to get our hands on it tomorrow! To help launch the line and to celebrate the beginning of New York Fashion Week, the designer held a party at Pier 57 in New York City.
The bash brought together celebrities and fashion industry insiders to eat, drink, and shop the collection. It was designed around a carnival theme complete with games, a fortune teller, a carousel, and a Ferris wheel. Summer rolls, empanadas, grilled cheese, french fries, s’mores, cotton candy, and drinks were served from food carts. A private shopping area was placed at the back of the venue and it attracted everyone eager to snap up Prabal’s printed pieces and amazing accessories. It all flew off the racks quickly, so you can only imagine what will happen when the collection goes on sale to the public!
Celebrities spotted at the event include Ne-Yo, who surprised the crowd with a performance, Olivia Thirlby, who’s the face of the collection’s campaign, Rashida Jones, Carey Mulligan, and Elizabeth Olsen. Harley Viera-Newton, Chelsea Leyland, Hanneli Mustaparta, Hannah Bronfman, and Rumi Neely were also among the attendees.
Target executive Jeff Jones said the collection and theme of the party was developed with the collection’s target market in mind. He stated, “everything we do always starts with who the guest is for Target” and that they’re “always thinking about what she loves.” They’re also dedicated to being innovative and doing things they haven’t done in the past. Gurung could barely believe the bash was being held in his honor. He gushed, “I walked in here and I’m like, ‘wow this is amazing!’” and insisted he felt like he was at someone else’s event.
As for the collection itself, the designer cites love as his top inspiration. He says love is always inspiration – “for design, for life, everything.” He named the prints he designed for the collection after the stages of a relationship, including First Date and Meet the Parents. The 80-piece collection will include both clothing and accessories like shoes, jewelry, and handbags. Check out some of the star-approved pieces below before it goes on sale!
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