Proving a great sense of style can take you to the top, Beyonce’s sister Solange Knowles has just been named as the new art director and creative consultant of Puma. She opened up on her excitement about her new position, stating that she is thrilled to be working so closely with the sportswear company:
“I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic Puma. It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams.”
Solange has collaborated with four designers to create her first project in the new role, Puma’s Girls of Blaze collection, which will feature rainbow-bright new styles (as seen above). The DJ commented further on what she has called her “dream job”, saying that she has had fun so far:
“I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and Puma’s approach and philosophies.”
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