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It’s finally time for the new Dr. Martens collection Spring / Summer 2012! The absolutely adorable “First and Forever” ad campaign is finally unveiled, so you should definitely take a few minutes of your day for this; it makes you want to remember your first love.

 Let’s face it, these two adorable British models, Agyness Deyn and Ash Stymest did an amazing job, the campaign ad is absolutely wonderful! The memory of the first love is a cherished one for most of us and the latest Dr. Martens First & Forever ad campaign challenges to recall these memories all over again. With an overall relaxed attitude, the campaign aims to carry you into the world of innocence and comfort presenting a multitude of romantic scenes that evoke the feeling that marked the beginning of growing up.

Apparently, this campaign is a message that began with Dr Martens F/W 2011 collection and will continue through the upcoming season, playing on the note that your first pair of Dr. Martens is an important expression of personal style and identity. And, truly they are; the collection focuses on their classic M.I.E. (Made in England) unisex styles, along with smaller capsules collections tailored for their female consumers.

Featuring new bold colors and materials, the collection is incredibly fun and it’s quite refreshing to see the Docs silhouette in a cream suede upper.  Other styles include a python brogue, while sole loafer, and a soft canvas plimsoll.  As adorable as it is, the collection is unisex and absolutely wonderful. Check out the Dr. Martens First & Forever S/S 2012 Campaign and you will not regret it.

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Photo and video courtesy of Dr Martens