Just in time for Valentine’s Day, Radley have launched a 5-piece collection of leather accessories to raise funds for the British Heart Foundation and to show support for their ‘Ramp up the Red’ day on February 7. Each featuring a heart motif and many designed in red leather, the new collection ranges in price from £10 – £209. Available at Radley stores and online, the new collection is stylish and even better, contributes to an important cause – fighting and researching heart problems, especially one of the biggest killers – heart disease. Xavier Simonet, CEO at Radley commented that the collaboration helps the charity and they are so happy to work together:
“We are delighted to continue our longstanding partnership with the British Heart Foundation (BHF) supporting its essential ongoing research and further broadening awareness in the fight against heart disease.”
Head of Corporate Partnerships at the BHF, Amit Aggarwal, commented that working with Radley gives people a chance to get involved in the charity efforts while also taking home something nice for themselves at the same time. He stated that the fund-raising campaign is endlessly helpful to the charity and he encourages people to help out in any way they can:
“We’re delighted to be working with Radley again for 2014. Ramp up the Red is our flagship fundraising campaign and by purchasing a red Radley bag, you’ll be doing your bit for charity and joining the fight for every heartbeat .Radley’s consistent support is proving vital in raising funds to fight heart disease.”
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