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amberPhoto: H&M via Youtube

Legendary American model and actress Amber Valetta is the new face of H&M’s Conscious Collections and as part of her new duty, the model will display both the Conscious and Conscious Exclusive lines in H&M’s new campaign. Although the end results are still yet to be released, the company unveiled a preview video of the model speaking on the importance of the collection and there are a few sneak peeks of some of the newly designed items. Commenting on her new role, Amber says she is “honoured” to be the face of H&M’s eco-friendly line which uses recycled materials. She said:

“It’s wonderful to represent a company that matches my values and it’s exciting to be able to collaborate in that way.”

Amber added that she is very proud of the collection and she is even happier that the pieces are made from sustainable and eco-friendly fabrics that don’t hurt the earth. She said of the new pieces:

“I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” mply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.”

Check out the short preview released below!