Designers Create Special Pieces for Born Free Charity Collection



Photo: FashionGoneRogue

A whole range of international fashion labels have designed special once-off pieces for a new charity collection. The charity in question is Born Free, an organisation which aims to fight against mother to child HIV transmission. The collection is available to shop via and includes items for both adults and coordinating designs for children.

Designers who are involved include  Alberta Ferretti, Alexander McQueen, Carolina Herrera, Celine, Chloe, DKNY, Diane von Furstenberg, Isabel Marant, J Crew, Marchesa, Marni, Prada, Rachel Roy, Stella McCartney, Tori Burch and Vera Wang. Many of the special items are retailing for much less than they would usually and are bound to sell out quickly.  Visual artist Wangechi Mutu has lent some eye-catching prints to the collection and commented that he proud to work for such a worthy cause:

“Born Free is an idea that came from a place of deep respect for the delicate cycle of life. How incredible to be able to work with gifted designers, who as mothers recognize what the devastating loss of a child could mean and how easily that loss can be avoided.”

Born Free was founded and chaired by John Megrue, who commented that the group aim to remove the risks for children born to mothers with HIV:

“The importance of having a generation born free of HIV can’t be overstated. I am thrilled that the fashion community has so generously added their time, talent and voice to our collective efforts to meet the serious, but achievable challenge of eliminating mother-to-child transmission of HIV by December 31, 2015.”

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  1. Touristmeetstraveler says

    I love it when people doe things for such great causes, it restores my faith in humanity!

  2. Janelle says

    This is something I can support — and I will support it.

  3. Allie says

    A great cause… and I want that bag stat!

  4. DD says

    What a great cause. I love when designers and celebrities do this!

  5. BusyBee says

    What a great world it would be if this could really happen.

  6. Erin says

    LOVE THIS! What a great campaign and truly amazing cause.

  7. Jocelyn says

    That is the most beautiful picture! I love it!

  8. BusyBee says

    Oh I am interested in what DKNY comes up with for this.

  9. dd says

    I have heard of this charity. It is a great one.

  10. Jen says

    There’s some good designer names signed up for this, am gonna take a look at the designs it should be good.

  11. Jen says

    Oh wow, yeah absolutely we need kids to not be born with HIV.

  12. DD says

    I love when they go towards a good cause.

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