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Photo: FashionGoneRogue

A whole range of international fashion labels have designed special once-off pieces for a new charity collection. The charity in question is Born Free, an organisation which aims to fight against mother to child HIV transmission. The collection is available to shop via Shopbop.com and includes items for both adults and coordinating designs for children.

Designers who are involved include  Alberta Ferretti, Alexander McQueen, Carolina Herrera, Celine, Chloe, DKNY, Diane von Furstenberg, Isabel Marant, J Crew, Marchesa, Marni, Prada, Rachel Roy, Stella McCartney, Tori Burch and Vera Wang. Many of the special items are retailing for much less than they would usually and are bound to sell out quickly.  Visual artist Wangechi Mutu has lent some eye-catching prints to the collection and commented that he proud to work for such a worthy cause:

“Born Free is an idea that came from a place of deep respect for the delicate cycle of life. How incredible to be able to work with gifted designers, who as mothers recognize what the devastating loss of a child could mean and how easily that loss can be avoided.”

Born Free was founded and chaired by John Megrue, who commented that the group aim to remove the risks for children born to mothers with HIV:

“The importance of having a generation born free of HIV can’t be overstated. I am thrilled that the fashion community has so generously added their time, talent and voice to our collective efforts to meet the serious, but achievable challenge of eliminating mother-to-child transmission of HIV by December 31, 2015.”