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The new season fashion campaigns are just mesmerizing, each one unique, bright and inspiring. One of the recently unveiled gorgeous campaigns is that coming from the most delicious and juicy brand, Juicy couture. Featuring a beautiful California-inspired style, the Juicy Couture spring/summer 2012 campaign brings incredibly voguish combinations, playfully printed clothing pieces and spectacular accessories that will help you get a new refreshing style in the spring 2012 season. So bright, lively and sassy, the Juicy Couture spring/summer 2012 campaign makes us plunge into a sweet daydream about the upcoming sunny summer days.


Beautiful model Anna Selezneva models for this ultra-colorful campaign, styled by Melanie Ward and photographed in Beverly Hills by famous Dutch duo Inez van Lambswerde and Vinoodh Matadin. LeAnn Nealz, the president and chief creative officer of the brand, told Women’s Wear Daily that, “I loved how Inez and Vinoodh make Anna look — she is the quintessential Juicy girl. We also worked with them to make the essence of Los Angeles a main character in the campaign, to emphasize the laid-back glamour inherent in our DNA.”
The new Juicy Couture spring/summer 2012 campaign will be launched in the March issues of some glossy magazines, including Vogue, Elle, Vanity Fair, InStyle and Glamour. Besides the printed ads, there will also be a digital video, made by filmmakers Santiago and Mauricio Sierra and featuring models Mirte Maas and Kasia Struss.


The campaign demonstrates some of the most fashionable pieces from the brand’s spring/summer 2012 collection, such as polished blazers and jackets, whimsical floor-skimming dresses in dazzling prints, stylish skirts and eye-catching accessories. The entire Juicy Couture spring/summer 2012 collection is in refreshing prints and juicy color palette, ranging from our favorite navy blue and dust to punchy pink and orange hues.
In the new season, think feminine cuts, killer heels, lovely arm candies, message bangles, multi strand bracelets, roll-worthy necklaces and earrings and stylish pedants, creating voguish and stand-out juicy looks. In short, the Juicy Couture spring/summer 2012 campaign fascinate us with its effortlessly chic goodies till the very end!

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Photos courtesy of Juicy Couture