It wasn’t long ago, when Lea Michele was announced as the new brand ambassador for Candie’s, and now she features in the latest Candie’s spring 2012 campaign named ‘Hanging at Home’. The 25-year-old ‘Glee’ actress looks stunning while posing in her bedroom, lounging by the pool, or baking a tasty pink cake and drinking some green juice in the kitchen. The photoshoot was done by fashion photographer Yu Tsai at a private residence in Beverly Hills.
In the ads, Lea look utterly flirty and lovely, while demonstrating a beautiful range of clothing pieces in pretty prints, soft colors and lots of eye-catching shoes and accessories, all in all everything a youthful and fresh line should contain.
Talking about her role as Candie’s new face, Lea Michele stated: “It’s really exciting. Candie’s is such an iconic brand and I am so happy to be working with them. The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy.”
As for Dari Marder, chief marketing officer of Candie’s parent company Iconix, she said in a statement that: Everyone is obsessed with Glee, especially Lea Michele and so are we. We are thrilled to announce Lea as the face of Candie’s for 2012.” Julie Gardner, Kohl’s executive vice president and chief marketing officer, said that, “Lea Michele is a recognizable star and relevant in today’s pop culture. We are excited to announce her as the new Candie’s girl and confident she will resonate with our young shoppers who want great style at a great value.”
Lea comes to join the fairly impressive list of celebrities, who represented the brand in the past, including Vanessa Hudgens, Hayden Panettiere, Fergie and Britney Spears. Michele reveals she particularly likes Spears’ old ads. “I think they’re fun and flirty and show off her body great,” she said. “Her campaign that she shot was gorgeous and she is just such an icon, so when you pair her and with the iconic brand of Candies it was just amazing,” the actress added.
The Candie’s spring 2012 multimedia campaign will be published in the March issues of different glossy magazines, such as Seventeen, Teen Vogue and Cosmopolitan, together with the outdoor and indoor ads. All the pieces featured in the latest Candie’s collection can be found exclusively at Kohl’s Department Stores and on Kohls.com.
Photos courtesy of Candie’s
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