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American Victoria’s Secret model Lindsay Ellingson is about to start building her own empire. Just as many other successful models before her (Heidi Klum for one), Lindsay plans to launch her own jewellery line named ‘Goldie Knots’. Lindsay explains that she doesn’t find being a model that stimulating but she is happy to busy herself with other interests and her new line will give her a new outlet to focus on. She said:

“I know models sometimes complain of boredom or not being challenged, but I really don’t agree with that, I had to fight with my parents to be a model and I’m so glad I did, but I don’t expect my job to stimulate me every day. I’m really interested in nutrition, so I read a lot about that; I’m reading about astronomy just now, which I love; and I’m about to launch my own jewellery line, Goldie Knots. I love that my job pushes me out of my comfort zone – you wouldn’t know when I’m on the Victoria’s Secret catwalk that I’m really such an introvert – but I think it’s my job to keep my mind challenged.”

Lindsay’s new collection will feature knotted silk and gold pieces that she has handmade. The designs will retail for $150 to $250. Lindsay says she has already been selling her designs to stylists and friends, donating a portion of the proceeds to her favourite charity as she works. She said:

“So far, in just the very small amount of business I’ve done, I’ve donated about $2,000 to the Humane Society of the United States.”