Tamara Mellon Launching Her Own Label, Hoping to Change Fashion Industry



Jimmy Choo founder Tamara Mellon has unveiled her own eponymous label – the luxurious lifestyle brand will include clothing, shoes, accessories and eventually even more – cosmetics, perfume and other products are planned to be  introduced. The designer unveiled a first look at the new collection to Vogue, showing off patent red, white and black designs in a simple presentation of the new pieces in NYC.

Priced between $295 – $4,500, Tamara’s luxurious clothing line may be high fashion, but she isn’t planning to show on schedule at New York Fashion Week. Bucking the usual industry standard, Tamara’s business plan is surprisingly simple – she’ll launch her designs when the seasons actually shift rather than how the fashion industry approaches seasons – for example, instead of launching Winter items in July when it’s still warm, she plans to launch in September. Commenting on the new approach, she said:

“I don’t know any woman who wants to buy her winter coat in July, we will sell ours in September. I don’t know any woman who will care that we are not part of the fashion schedule.”

You might also like More from author


  1. Ali says

    I think her pieces will look a bit unusual. I like that she’s not releasing the collection during the “fashion schedule”

  2. Robyn Good says

    So far I love the pieces especially that bag. Can’t wait to see the rest.

  3. Allie says

    The pieces look nice, looking forward to seeing the entire line

  4. Chris says

    Any one who says they’ll CHANGE the industry usually only disappoints.

  5. BusyBee says

    I like her idea. I hate seeing bikinis at Christmas

Leave A Reply

Your email address will not be published.