Rita Ora Speaks on Being the New Face of Rimmel

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rimmelPhoto: beautyworldnews

Rita Ora has just been named as the new face of British-based cosmetics company Rimmel. Joining the likes of previous campaign stars such as Kate Moss and Georgia May Jagger, Rita’s new campaign has yet to be fully unveiled but the singer has commented on her role, saying she wants to bring some fun to the beauty brand and that is what makes her unique as a campaign girl:

 ”Kate Moss is iconic, and Georgia May Jagger is an English rose; she’s gorgeous. Me, I like exaggerating a colour and being over the top. So when Rimmel approached me, I said, ‘I’d love to do it, but can we go crazy and do bold colours?’ I learnt a lot from them, and we really mixed and matched our ideas.”

Rita is also designing a colourful new makeup collection in collaboration with Rimmel which is set to hit stores on March 17th. The singer, who has also fronted a DKNY campaign, says she has allowed her “cheeky side” to shine through the products. She said:

 ”I had fun with the creative gang, naming these colours that represent my cheeky side. The orange nail polish is called Orgasm, and there’s White Hot Love, and Breakfast In Bed is a mint green… You get where it’s going!”

Rita has already shared one sneak peek at the new campaign – she took to her twitter account to debut the picture and wrote:

“Here’s the world exclusive for my @rimmellondonuk London campaign….. EXCITING #Rita4Rimmel.”

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8 Comments

  1. Erin says

    I think she is a great choice for Rimmel, young, fun and spunky.

  2. BusyBee says

    How fun for her to get tips from the pros on her over the top look

  3. MK says

    Ugh, I don’t know why but there’s something about Rita Ora that just can’t stand, I hope it doesn’t go south for Rimmel!

  4. Annemarie says

    She is super cute and a good choice for the Brand.

  5. Shiny says

    Oh I love those neon green nails. Fierce!

  6. DD says

    She is very pretty. This does not surprise me. She will be perfect for this brand.

  7. Allie says

    all the celebs are doing it now, endorsing brands for money.

  8. Janelle says

    She has a really pretty face, I’m looking forward to seeing the campaign.

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