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The first thing we all call to our minds when we hear the name of Vera Wang are certainly gorgeous wedding dresses and special evening gowns that will turn any woman into a real princess. Now, after gaining popularity in this sphere, the famous designer has decided to expand her universe by trying her hands at the beauty industry. We are simply thrilled to learn when the newest Vera Wang makeup line will debut at Kohl’s!
Concerning the new line, the designer stated: “It completes my Kohl’s universe. Also, a pop of color is such a gorgeous way to let your natural beauty shine through. It’s the ultimate accessory.”
The global brand president of Aramis and Designer Fragrances, BeautyBank and Idea Bank at Lauder, Veronique Gabai-Pinsky also stated that Wang’s new cosmetics collection follows some of her leading style directions: “Vera Wang brings legitimacy to color cosmetics first and foremost because she is a woman. She is a woman designing for women — and very often on their wedding day, a day when they want to feel their most beautiful. Vera’s approach to beauty is very much in line with her approach and aesthetics in fashion.
It’s about enhancing a woman’s natural beauty by creating a perfect skin canvas, and then allowing the woman to express her personality and be embellished through color. The Simply Vera Vera Wang Cosmetics collection gives her the platform and the opportunity to connect with them even further by completing the full Simply Vera Vera Wang lifestyle experience for them at Kohl’s.”
With the evident focus on highlighting one’s natural beauty, the new makeup products signed Vera Wang are supposed to protect the skin, while giving it a touch of color. This is one of the reasons why products like illuminating concealer or nourishing lip balms have found their respected place in the collection. The price range of the products range from $16.50 to $ 39.50, with the Lash Enhancing Serum being the most expensive product. The Vera Wang cosmetics line for Kohl’s will launch this April.

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Photos via WWD.com