The Future of Denim

Denim’s empire continues to grow bigger and bigger; it’s very fundamental in today’s fashion industry and it’s on the way of becoming a significant aspect of fashion over the next few years. Premiere Vision (sixth edition) released a press, announcing that it “had broken a new attendance record” for its Paris “Denim” show. The fair just ended and the fashion market is predicting what’s going to be hot in the near future (the attendance was up 18%). What you notice is the tendency of moving away from heritage (some consider this to be good thing) and making it more...

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