Former ‘Gossip Girl’ actress Blake Lively has been named as the new face of L’Oreal Paris. She is set to appear in advertisements starting in 2014 and reportedly bagged a  “multi-million dollar” deal for the position as beauty ambassador for the brand. Blake, who has previously also appeared in Chanel campaigns, commented on her new role. She stated that she believes the brand has such a motivational message to spread to women and she is proud to be a part of it:

“I am thrilled and honored to join the incredible women who represent L’Oréal Paris. From the versatile and motivational Brand Ambassadors, to all the women who proudly wear L’Oréal Paris each day. I grew up with the inspiration of their message, ‘We’re worth it’. What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman.”