Actress Lily Collins has been named as the new face of Lancôme cosmetics, taking over from former face Emma Watson. In a preview image of the new campaign, Lily is spied posing gracefully in a strapless gown as she hold a bunch of flowers in the fresh, elegant shot captured by photographer Barwerd van der Plas in black&white.  Françoise Lehmann, general manager of Lancôme International, compared Lily’s beauty to a modern Audrey Hepburn, stating that the actress is perfect as the company’s new face:

“With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme. We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme.”

Speaking on her new role, Lily said working with Lancôme has been a “privilege” and she is thrilled to represent them:

“It’s an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It’s truly a dream come true,”