Legendary 80-year-old country singer Willie Nelson has been unveiled as the surprise new face of John Varvatos for the Fall 2013 season, alongside his two sons Lukas and Micah. The simple black&white images were shot by Danny Clinch at the historic Salisbury House in Des Moines, Iowa. Rocking his usual long braids for the photos, Nelson speaks on working with the label:

“John Varvatos and his team are great – his clothes look and feel good on your skin and are made for every man…and his sons.”

And on his own style, he comments that it just “happened” and he never did anything intentionally:

“I never had any plans oh, I’m gonna get me a style, it just kind of happens. You wind up with one after you kind of rip off all the other artists, then you wind up with your own self.”

Revealing how his long braids came about:

“I still don’t really like to get my haircut.”

The campaign images also come with a video of the family trio which adds to the mood of the shots beautifully – check it all out below!