Burberry Prorsum have been at the forefront of technology where fashion in concerned for the last few years, using impressive and innovative programs, effects and more to broadcast, sell and display their products. Now, they’ve done it again. Burberry is set to team up with Apple to show off just how impressive the yet-to-be released iPhone 5s is. The fashion label will use the new phone to shoot the show, backstage images and other show components with the devise and will share everything through Burberry’s various social media pages.

Speaking on the exciting collaboration, Burberry designer Christopher Bailey commented:

“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of the iPhone 5s.”

The show will take place on Monday 16 September at 2.30pm local time (London).