One of the leading brands in the world, Armani Exchange, has presented its trendy, colorful and full of summer spirit advertising campaign for spring/summer 2011, entitled Wet & Wild. It’s like a cheerful pool party, full of vibrant solids, youthful spirit and a sea of fun.

Featuring famous models Paolla Bitencourt Rahmeier, Charlotte Maria Carter-Allen, Julian Schratter, Caleb Halstead and Antonio Navas Perez, the sexy group presents casual looks in the outdoor setting. This sunny and vibrant advertising campaign was shot by Matthew Scrivens, who perfectly managed to bring out the beautiful and mild summer atmosphere of this fun holiday. The makeup was done by Virginia Young, hair by Neil Moodie and the entire campaign was styled by Kate Lanphear (De Facto Inc.).
The fresh and inspiring campaign of Armani Exchange brings stylish beachwear both for fashionable men and women, where lots of place is given to prints, patterns and colors. In the latest Armani Exchange spring/summer 2011 collection you’ll find all the necessary items to look fabulous and radiating on the beach or at a pool party. Just take a look at the photos and draw some inspiration for creating your own beach-appropriate image this summer.


Photo courtesy of Armani Exchange