Burberry has recently become the pinnacle of British fashion. It still continues to fascinate us with its iconic and quintessentially imagery (ideas specifically British that are so important and integral to the brand) each season.
Well, this season’s campaign ad is all set and is full of pretty young folk kitted out in British tweeds and plaids, umbrellas in hand, fur flat caps, and leather gloves, fur jackets. The collection was inspired by British portraits and Sixties-era, mostly themed in black and white color palette. What catches your eyes, are the models, including Cara Delevingne Edie Campbell, Milly Simmonds and Callum Turner, who really shine in the ad. Of course, they will! The Burberry Autumn/Winter 2011 ad Campaign was captured by the one and only, legendary photographer Mario Testino. The minute you take a look at the photos, you’ll know what I’m talking about. Winter is ahead of us, and we all want to look stylish and fashionable; the Burberry autumn/winter 2011-2012 collection has deserved its fair place to have in our closets.
The ad is well shot, directed and has new brands of immersive and interactive technology: what this actually means, is, that you can select and control the view, the images and films are motion sensitive, meaning that they can be clicked, rotated, paused. I can’t oversee this fact; this is a perfect marketing strategy example to get the clients. This trick actually has full intention of drawing the audience closer to the Burberry action.
As Burberry’s Chief Creative Officer Christopher Bailey explains, “This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”
Photos courtesy of Burberry