H&M doesn’t stop bringing pleasant surprises and this time it has created a wonderful collection with en eco-friendly fashion concept at an affordable price. Raising environmental awareness, the latest H&M Conscious Collection for the fall season doesn’t fail to impress with gorgeous ladylike designs and a certain vintage allure. No wonder, the H&M Conscious Fall 2011 collection exceeds the client’s expectations by opting for greener fabrics, like organic cotton, recycled wool and organic hemp fibers to give life to utterly feminine designs every single voguish fashionista would love to wear. Go and accentuate your gorgeous style with H&M, staying true to the environment surrounding you!

The renowned Swedish fashion retailer puts a heavy accent on sustainability in fashion and there is no doubt that this concept will attract loads of positive attention. As Karl-Johan Persson, CEO H&M Hennes & Mauritz AB, puts it, “For H&M, sustainability is a natural part of doing business in a globalized world. Stable purchasing and sales markets, in which people are treated with respect and resources are used responsibly, are essential to our business model. Naturally, we have to play a role in making this business context a reality.”
The collection is enveloped with a romantic vintage allure, brought back with the help of dreamy floral prints and delicate lace fabric. There are gorgeous blouses, knitted pullovers, fabulous classic midi dresses, flirty midi skirts, vintage shorts, carrot pants and stylish jackets as well as stunning accessories, such as shoes, handbags, hats and scarves, all endowed with amazing details that enchant the eyes at the first glance.
The fascinating H&M Conscious Fall 2011 collection hits the stores this October, so get ready to get your favorite pieces and get a new fall-appropriate style, while being more environmentally aware thanks to H&M.

Photos courtesy of H&M