The new beach season is officially open, thanks to the colorful and cheerful summer collection of beachwear and swimwear, suggested by the famous Swedish fashion retailer H&M. If your vacation is still far away, and you only dream of holidays on golden beaches, the first thing you should do is choose a trendy swimsuit, and you can do this, visiting a H&M store, which will open a great line of multicolored bikinis and swimwear of various designs in front of you. The H&M 2011 bikini and swimwear collection will furnish you with the hottest swimsuits to hit the beach in a shiny and sexy appearance.

The faces of the new, bright advertising photo shoot, presenting the H&M 2011 bikini and swimwear collection have become Edita Vilkeviciute, Frida Gustavsson, Filippa Hamilton, Andres Velencoso Segura and Ben Hill. The advertising campaign is photographed by Patrick Demarchelier. All those bright and sunny pictures showing the beautiful swimwear collection simply dazzle and fascinate, capturing the hearts of all voguish ladies and men.

The new beach collection of H&M features a democratic and vibrant style that has long become a hallmark of most collections of the fashion retailer. The beach season from H&M suggests bright colors, multicolored stripes, animal and floral prints, enticing denim mini-shorts, comfortable cotton T-shirts and tops and lightweight beach dresses. All the rainbow colors have been reflected in the H&M 2011 bikini and swimwear collection. You’ll definitely be able to select your favorite color and print pattern among those pinks and yellows, purples and blues, reds and oranges, also such mild tones, as baby pink and beige, and the classic white and black are just fantastic. You can either choose a one color bikini or can match two colors with each other, as after all fashion has granted us with a complete freedom, letting all our style imaginations come into reality.

The H&M 2011 bikini and swimwear collection presents various styles and designs for different fashion tastes and body types. If you don’t have a heavy chest, you can pick up a sexy bikini with removable straps. And those retro or triangle bikini tops will let you get a dazzling tan. Still if you just prefer to spend much time lying in the sun by the swimming pool, you’ll definitely like those one piece swimsuits.
The most pleasing factor about the entire collection is that you can get all of the bikini and swimwear pieces at quite affordable prices. Just explore the H&M 2011 bikini and swimwear collection and pick up your new stylish swimsuit.


Photo courtesy of H&M