So you want to become a fashion blogger? If so, you came to the right place!
Becoming a fashion blogger is easy, but becoming a successful one takes quite a bit of work. Before you decide to put in the effort, you need to ask yourself three questions:
– Can you write? More specifically, do you know the difference between “your” and “you’re”? Even if you’re the most fashionable person in the world, no one is going to read your blog if it’s poorly written.
– Do you have enough free time to update your blog regularly? One or two posts a week would suffice.
– Do you have a unique view when it comes to fashion? The Internet is chock full of fashion blogs. They’re a dime a dozen, and yours will be too if you don’t offer a unique perspective on fashion. If you once worked for a high-end fashion store, interned for a fashion designer, or evendesigned clothes yourself, then be sure to work it into your blog. You want to define your unique selling point and differentiate yourself from other fashion bloggers.
If your answer is “yes” to all three questions, then congratulations! You have what it takes to be a successful fashion blogger!However, just because you have what it takes doesn’t mean you will become a successful fashion blogger. You need to know what appeals to your readers, and even more importantly, what keeps them around. We’re here to help you with that! Here are some dos and don’ts for you:
DO share insight into your life.
Part of your appeal to your readers is your unique insight in the fashion industry. If they wanted to simply read facts on the latest fashion trends, they’d pick up a magazine or a book. They’re reading your blog because they care about you and they’re interested in the story behind every incredible fashion discovery you come across. A good way to share insight into your life is to show your readers what real, everyday people wear. You can share pictures of the outfit or shoes you chose to wear today or do your own little “fun fashion finds” thing where you post the cute outfits you spotted in public (and, of course, ask people for their permission to post pictures of their awesome get-ups on your blog).
DON’T focus only on the expensive stuff.
Gwyneth Paltrow has a blog called Goop that probably doesn’t have any regular readers. People only go on it to make fun of the stuff she writes. Why isn’t her blog doing so hot? Well, the blog doesn’t relate to regular, every day women. People started realizing that when Gwyneth Paltrow posted some fashion must-haves last spring. Her list included ridiculously pricey things like a $5,495 Valentino Rockstud python trapeze bag and an $800 iPad case. If that’s not bad enough, everything on her list totaled up to at least $450,000. What woman has that kind of money to throw around?! (Besides Gwyneth Paltrow, that is.)
Don’t be like Gwyneth. Take your readers into consideration and, when you’re not lusting after high-end labels, seek out cute low-budget styles and showcase them on your blog. You want your blog to be useful to your readers, after all! Take Zooey Deschanel and her sister’s blog, HelloGiggles. The blog’s fashion section is relatable to all readers because the posts are about fashion on all levels from flashbacks about past trends, trend news, and opinion pieces that have not only been written by the three sisters, but by other contributors as well. Who knows, maybe your blog post could end up on the popular website someday as well?
DO take high-quality photos.
If you’re going to be writing about fashion, then you need to include high-quality photos. When it comes to fashion blogging, your pictures are just as important as your words. You want your readers to see the pieces you’re talking about (and get some fashion inspiration), so be sure to take clear, professional-looking photos. Your readers will appreciate it.
Last, but not least…
Have fun! Fashion is a fun topic to discuss, so be spunky and throw in a few jokes here and there!
This is guest post by Lizzie Wale
Bio: This is an article by Lizzie Wale a freelancer writer &fashion-enthusiast. During daytime she also works for Higher Click and Macy’s. She loves reading and writing fashion blogs or checking out the hottest celebrities’ fashion choices.