Jay Z is working on an upcoming designer collaboration which will be available at Barneys in aid of his Shawn Carter Foundation charity, and now the rapper has opened up on some more of the juicy details. Jay will launch some limited edition products by the likes of Proenza Schouler, Balenciaga and more in the department store as part of the collaboration. 25% of the proceeds will go towards his charity and Jay-Z commented that he personally won’t profit. He said:
This collaboration lives in a place of giving and is about the Foundation. I am not making a dime from this collection; I do not stand to make millions, as falsely reported. I need to make that fact crystal clear. The Shawn Carter Foundation is the beneficiary and the foundation is receiving 25% of all sales from the collaboration, 10% of all sales generated in the store on November 20th and an additional donation from Barneys. This money is going to help individuals facing socio-economic hardships to help further their education at institutions of higher learning. My idea was born out of creativity and charity… not profit.
Jay Z’s collaboration with Barneys couldn’t have come at a worse time however – the store has come under fire for ‘racial profiling’ and there is now a petition to call off the collaboration which has amassed around 16,000 signatures already. However, Jay commented that if he was to stop the launch of the idea, his charity would lose out:
“I am no stranger to being profiled and I truly empathize with anyone that has been put in that position, hopefully this brings forth a dialogue to effect real change.”