Cameron Diaz has landed a non-acting role! She has just been named as the new artistic director of accessories label ‘Pour la Victoire’. The company produce shoes and bags, and Cameron wants to be involved with every step along the way. She commented that this isn’t just an endorsement: “I don’t do endorsements really. This is completely different.” Cameron will help design the products and will be involved in merchandising, marketing, and advertising. She reveals that she hopes to learn a lot from the new experience:

“I’m interested in learning how collections are created, the word ‘fun,’ I want to say that it’s going to be fun, but it’s deeper than that.”