Sizzling temperature, tanned skins and beaches full of people altogether lead to one thing – summertime and swimwear season! And what you need this season is a perfect swim-wear that will flatter your curves and great style. Moreover, if you are a great fan of extraordinary and conceptual swimsuits, you’ll definitely like our post about the latest Wildfox Swim 2012 lookbook.

Founded in 2007, Wildfox Couture has become popular due to the great support by global bloggers, celebrities and trendsetters. Now the brand comes with its first line of swimsuits, the source of inspiration became dreamy romance stories about Western female villains, like Bonnie of Bonnie and Clyde, and ’60s beach movies, such as Gidget and Elvis Presley’s Beach Party.
It’s an entire story about a cowgirl, who loves highways, roadtrips, roping cattle and wearing bikini. She’s addicted to roadtrips just the way others are addicted to sweets or cigarettes. Wanting some radical change in her life, this girl kisses goodbye to her old horse, gathers her things and sets on a long drive. On the way she meets a sea of adventure and fun, sees the sea and kisses the sand with her feet for the first time. She falls in love with California, however it won’t be long, as she’ll look for roadtrips again soon…
Any girl in a Wildfox swimsuit is a heroin herself, who captures the hearts of everyone on the beach with her unique image.

The Wildfox Swim 2012 collection draws inspiration from bombshells of the past – Brigitte Bardot, Marylin Monroe and Raquel Welch. The lookbook perfectly preserves the unique style peculiar to the brand with the help of neon pinks, light pastels and urban graphics alongside with dreamy floral prints. The collection is all about retro style, the true proof of which is the high-waisted bikinis, classic string bikinis with uber feminine elements and whimsical prints.
The lookbook features Anja Konstantinova in a vintage-inspired background of a beach, highway, car. The collection was unveiled on Friday July 15th at Miami’s MBFWS, with a party full of fun in presence of models and DJs.


Photo courtesy of Wildfox Couture