Photo: TimeInc

’12 Years a Slave’ actress Lupita Nyong’o has landed her first big campaign – for beauty company Lancome. The Oscar winner will appear in new images captured by fashion photography duo Mert & Marcus. Lupita is a great choice for a beauty campaign as she is regularly seen on the red carpet in bold and bright makeup looks. Commenting on her new role, the actress stated that she is proud to be a part of the company and believes they are showing that women are free to be themselves:

“I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

Françoise Lehmann, General Manager of Lancôme International, stated that Lupita is a strong and beautiful woman who shines both inside and out. Not only talented, Lehmann believes Lupita is a truly intelligent and interesting woman who is more than just a striking face:

”Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman. A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep”.

It’s only a matter of time before Lupita is also snapped up by a fashion label to front their campaign too – but who will it be?